Press releases



Follow us! In January 2020 opti is once again inviting eyewear and lifestyle bloggers from across Europe to Munich. Looking for the most exciting new products and the hottest insider news, the bloggers will be reporting live and around the clock from the halls of the trade fair. In a Trendtalk they will be discussing why every product is suitable for social media. The BLOGGER SPECTACLE award ceremony for the participants of the opti BOXES will take place on Saturday at 12:30 pm in the opti FORUM..



opti SHOWCASE 2020: Company positioning

What makes me special? Which strengths can I impress my customers with? How can I align the look and feel of my business with my positioning? The opti SHOWCASE, taking place as part of opti in Munich from 10-12 January 2020 in hall C4, will take a closer look at these kinds of questions.



Focus on contact lenses

Technical innovations in terms of contact lens material or performance: At opti, taking place from 10 to 12 January 2020 at the Fairground Munich, trade visitors can discover all of the new developments on the market. Hall C6, which serves as the entrance to opti 2020 and can be reached through the Entrance North-West, will accommodate 25 exhibitors focusing on the topic of contact lenses and contact lens supplies.



The right framework for a premiere: These companies are debuting at opti 2020

Style icons, glasses with character, or high-performance spectacle lenses: At opti, which takes place from 10 to 12 January 2020 at the Fairground Munich, exhibitors will be presenting the industry trends for the upcoming year. Some providers are making their very first appearance and presenting their latest products exclusively to trade visitors. We’re giving you a sneak peek and taking a closer look at the frames and spectacle lenses made by companies from Germany, Italy, the UK, and the USA.



A stage of 60,000 square meters

There are five months left until opti takes place in Munich from 10 to 12 January 2020. Ticket sales begin and the halls are filling up – a summer update interview with opti project manager Bettina Reiter.



One trade show, all the facts: opti is the perfect start

opti marks the start of a new year for the optical industry. The next International Trade Show for Optics & Design will take place from 10th to 12th January 2020 at Fairground Munich, once again spanning six halls – and the offering for trade visitors to opti 2020 remains one thing above all else: comprehensive.



opti to get a new home in 2021

Onwards to new horizons: in 2021, 2023 and 2025 opti will be held at the Messe Stuttgart. The reason: in these odd years, Fairground Munich is only able to give opti exhibitors a narrow window of time in which to construct their stands due to the BAU the world’s leading trade fair for Architecture, Materials and Systems taking place beforehand. As this called the timing in January into question, the International Trade Show for Optics & Design will move to a different location during these years.



Great outlooks for opti

The premier was a major success. opti took place over six halls of the Fairground Munich for the first time – and the faces and survey responses of the around 28,000 visitors and 631 exhibitors painted a clear picture: this was a crucial step forward into the future of opti. Among those surveyed, 94 percent of the trade show visitors and 91 percent of the exhibiting companies awarded the “new” opti with the highest grades.


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